Find a promo in your wireless eng – Alexandrapatino.com

ETB WIRELESS.

FIND A PROMO

IN YOUR WIRELESS.

"Using someone else's network as an advertising medium.
An idea that no one had done before."

CUSTOMER

ETB

AGENCY

Leo Burnett Colombia

MY ROLE

Senior Art Director

01 THE CHALLENGE

Convincing students who were stealing WiFi to pay for their own.

ETB launched wireless internet withfree modem. The problem: the students already had internet access, that of their neighbors. The real challenge wasn’t the product. It was the attention.

02 THE IDEA

We converted the WiFi network name into the notification.

We installed ETB access points in university neighborhoods. When they opened the list of networks looking for free internet, they found one that said:Stop looking for free wireless. Get connected with ETB.

03 HOW IT WORKED

An everyday habit turned into an advertising touchpoint.

Students search for free Wi-Fi networks.

They try to connect to an available network.

The network name instantly communicates the benefit.

One click takes them to the promotional landing page.

They enjoy 30 minutes of free high-speed internet.

Muchos deciden conectarse con ETB.

04 RESULTS

One month. One promotion.

No paid media. No billboards. No TV. Just a Wi-Fi network name doing all the work. Nearly 1 in 4 people who experienced the campaign signed up for the service.

People Reached
Ages 19–26

0 +

Internet Service
Conversion Rate

0 %

Cities with Wireless
Coverage

0 +

Media
Impressions

0 M+

05 MI ROL

HEAD OF ART

DESARROLLO VISUAL

LEO BURNETT

Mi responsabilidad fue la dirección visual de todas las piezas: pantalla de conexión, landing de conversión y materiales de la promo. Desarrollado en dupla creativa.