• CAMPAIGN • BANCOLOMBIA • DDB WORLDWIDE

TEVERYTHING YOU NEED, RIGHT IN YOUR VIRTUAL BRANCH.

Leasing banking, reimagined.

CUSTOMER

Bancolombia

AGENCY

DDB Worldwide

MY ROLE

Head of Art

01 THE CHALLENGE

Change how people perceive digital leasing.
Many customers still associated leasing with visiting a physical bank branch. Digital banking felt distant, impersonal, and less trustworthy especially for a financial product as significant as leasing. Our challenge was to make Bancolombia’s Virtual Leasing Branch feel tangible, approachable, and intuitive, while preserving the confidence and credibility people expect from the bank.

02 THE IDEA

Turn a computer screen into a real leasing branch.
We transformed Bancolombia’s Virtual Leasing Branch into something people could instantly understand: a laptop that literally becomes a fully functional bank branch. This visual metaphor bridged the gap between the familiarity of a physical location and the convenience of a digital experience. Everything customers need for their leasing journey is right there inside their computer, always open.

03 EXECUTION

Digital, CRM, and Experiential. One idea, every touchpoint.
EMAIL CRM

Your Leasing Branch reaches out to you.

Personalized email communications kept current and prospective Bancolombia Leasing customers informed about services available 24/7, right from their computer.

SMS / WHATSAPP

Personalized follow-up

Timely, action-driven messages guided users directly to Bancolombia's Virtual Leasing Branch, making every next step simple and accessible.

LANDING PAGE

Welcome to your Leasing Branch

An immersive landing page brought the visual metaphor to life—transforming a computer into a fully functional bank branch while guiding users through every available leasing service.

DIGITAL

Welcome to your Leasing Branch

Digital assets extended the campaign's visual concept across online channels, reinforcing the experience and directing users to the Virtual Leasing Branch.

04 ACTIVATIONS

We brought the Leasing Branch to where people already were.

01

BUSINESS DISTRICTS

nteractive stations were installed in high-traffic business areas, giving people the opportunity to experience Bancolombia's Virtual Leasing Branch firsthand.

02

LIVE, NO WAIT DEMOS

Specialists demonstrated, in real time, everything customers could do through the Virtual Leasing Branch from leasing quotes and financing simulations to account inquiries without ever visiting a bank branch.

03

ON-SITE SIGN UP & ACTIVATION

Visitors registered for Bancolombia's Virtual Leasing Branch on the spot, with one on one guidance to complete their first digital transaction confidently.

05 RESULTS

The campaign changed perceptions and the business results followed.

Increase in active users of the
Virtual Leasing Branch
+ 0 %
Increase in leasing transactions
completed digitally
+ 0 %
Reduction in visits to
physical branches
- 0 %
ncrease in customer
satisfaction with Bancolombia Leasing
+ 0 %
ncrease in customer
satisfaction with Bancolombia Leasing
+ 0 %

06 MI ROL

HEAD OF ART

CONCEPTO VISUAL

DIRECCIÓN DE ARTE

SISTEMA VISUAL

DDB WORLDWIDE

Mi responsabilidad fue la dirección de arte integral de la campaña: la construcción de la metáfora visual principal, el computador como sucursal física de leasing, el sistema de piezas digitales, las activaciones en calle y la coherencia visual del ecosistema completo. La decisión más crítica fue mantener la misma arquitectura visual en todos los canales para que el usuario reconociera la misma promesa en el momento de contacto con nuestra comunicación. Desarrollado en dupla creativa.

06 ROLE

HEAD OF ART
VISUAL CONCEPT
ART DIRECTION
VISUAL SYSTEM
DDB WORLDWIDE

I led the art direction for the campaign, developing its core visual idea: transforming a laptop into a physical leasing branch. I was responsible for defining the campaign's visual concept, designing the digital asset system, shaping the experiential activations, and ensuring visual consistency across every customer touchpoint. The most important creative decision was maintaining a single visual language across all channels, making the brand promise instantly recognizable wherever audiences encountered the campaign. Developed in partnership with a Copywriter.